The California Consumer Privacy Act (CCPA) is scheduled to be operationalized and implemented on July 1, 2020. For many businesses, this means big changes including the development of processes about how they interact with consumers and retrieve records by each individual.
The CCPA was signed into law to provide consumers groundbreaking new rights on the use of their personal information.
The CCPA grants the following rights to California consumers:
- The right to know what personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information;
- The right to delete personal information held by businesses and by extension, a business’s service provider;
- The right to opt-out of any sale of personal information. Consumers are able to direct a business that sells personal information to stop selling that information.
- The right to non-discrimination in terms of price or service when a customer exercises a privacy right under the CCPA.
The CCPA applies to you if your business meets any one of the following criteria:
- Has gross annual revenues over $25 million;
- Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices;
- Derives 50 percent or more of annual revenues from selling consumers’ personal information.
If a business handles the personal information for more than 4 million consumers, there will be additional obligations.
For more information and compliance for California regulations, please feel free to call us at 951-319-4080.
